Workshop 104: Create Your Personal Leadership Brand via LinkedIn!

When: Custom dates to suit

Where: Location to suit

Are you a small business owner, a corporate professional, a team leader or a consultant?

No matter your business role or your business title, successful professionals today need to have an online presence that demonstrates their personal brand of leadership to their community. Whether seeking a new position, or new business opportunities, you can no longer ignore the need to build and communicate your personal brand online to your target your audience.

Do you want to be known by your clients as an expert in your field? As a thought leader? As accessible and knowledgeable?

How valuable would that be to you and your success?

During this interactive and hands-on workshop you will:

  • Learn the key elements that comprise a successful personal brand
  • Define your personal brand and how to express your brand consistently
  • Learn to effectively and efficient utilize LinkedIn, the premier online business platform, to build and expand your personal brand and thus your customer/audience base

Whether a social media beginner, or an advanced user with knowledge of the LinkedIn platform, our intimate class-size will ensure that you receive the appropriate knowledge and training, allowing you to start immediately connecting with key business professionals in your industry and your target client base.

Class size of this workshop is strictly limited to 12 to allow for individual attention!  Our learning environment will be a beautiful conference room in San Francisco's Financial District's Intelligent Office. 


Workshop Facilitators 

Carlos Hernandez:

I get a huge lift from helping people overcome their fear of technology. I teach by relying on traditional “show and tell” methods, while using the technology at the same time!

My boyhood interest of figuring things out is what motivated me to study civil engineering. After earning my engineering degree at Stanford University, I entered the business world. A Westinghouse Electric Corporation technical sales and marketing recruiter recruited me due to my interpersonal and communication skills, which, in turn, fueled a 28 year technical selling career for Westinghouse and Eaton. My professional career honed the sales skills of determining customers' needs and communicating product value propositions.

A social media career highlight was being asked by Hollis Thomases, @hollisthomases to be a content contributor and Technical Editor of her book, Twitter Marketing: An Hour a Day!

My consulting practice “Social Media for the Uncomfortable” came to be in 2008. Additionally, I served as Nordstrom San Francisco Centre's “Social Business Concierge” for two years, where I engaged with their Facebook and Twitter social business communities.

Paul N Larsen:

As a senior leadership coach and consultant with over 25 years of experience, Paul has a proven and successful track record in advancing and maximizing leadership strength within Fortune 100, start-up, high-tech, and non-profit environments.  A leadership veteran himself of such iconic companies as Charles Schwab, Adobe Systems, Bristol-Myers Squibb and One Equity Partners, he is now a trusted advisor & coach to many global leaders via his coaching and consulting practice. 

Paul is a frequent conference and workshop speaker on "Finding your Voice as a Leader" for companies, associations and universities.  His organizational development work has been featured in the latest book, “Consulting on the Inside” by Bev Scott and B. Kim Barnes.  He was also featured as a co-producer and keynote speaker at the powerful 2012  "New You for a New Year Summit."

Paul has a B.A. in History from the University of the Pacific and a M.A. in Human Resources Organizational Development from the University of San Francisco and in his spare time, he can be found somewhere in the world helping local communities as a member of a project team with Global Volunteers. 

Our Learning Environment

Intelligent Office of San Francisco provides a new, smarter, and more cost effective way of working and doing business. They are more than an executive or virtual office; they become an extension of your business and help you with the routine so you can focus on the important. 

Their 100 Pine Street facility is centrally located in the Financial District and only a block away from the Embarcadero BART/Muni station and Market Street.